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PPC Search Marketing Specialist (Lichfield Near Birmingham)
location Lichfield Near Birminghamjob area Marketing
posted on 24/1/2007
Contact length is flexible as the requirement is ongoing! The rate is dependent on the person and experience.
ClickThrough Marketing is an exciting & dynamic Search Marketing agency offering pay per click, search engine optimisation, website conversion enhancement, affiliate marketing and web analytics services.
We are looking for a Technical PPC Specialist to take on management of a growing number of clients across various sectors including finance, retail, travel and recruitment.
Responsible for day to day management and implementation of pay per click campaigns, including bid management, conversion strategies and ROI analysis. The role is also a flexible one that allows involvement in other areas of online marketing including SEO and affiliate marketing.
Duties are as follows;
•To manage implementation of pay per click strategies for up to 20 clients
•To help develop bespoke pay per click campaigns according to each clients objectives and industry
•To setup accurate conversion and ROI tracking systems for PPC campaigns
•To proactively make campaign recommendations to clients
•To utilise bid management tools (BidBuddy) and data modeling to maximize PPC campaign performance
•To write and test ad copy to ensure optimum click-through rates and low CPC
•To monitor campaign results, analyse and optimise key metrics such as CPA, CPC and CTR’s
Ideal candidates should be able to demonstrate good level of expertise and knowledge in the following;
•Search phrase analysis and selection
•Advanced web statistics analysis
•Website conversion enhancement and landing page strategies
•Competitor analysis & online research skills
•Website usability
•Other complementary areas such as SEO & affiliate marketing
If you are interested please send CV.
thanks, Phil Robinson, Director, ClickThrough
We are no longer accepting applications for this job.
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