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SEM Executive (London)
location Londonjob area Marketing
posted on 29/8/2007
Successful and entrepreneurial online ticketing agency is looking for a temporary to permanent, multi-skilled SEM specialist. Based in London, the candidate must be hands-on, motivated and quick to understand the company’s range of products. They need to be able to manage annual PPC budgets in the region of £250k, and aim to substantially increase the site’s SEO rankings. The right person will be enthusiastic about SEM, have an analytical mind and will work closely with a small team in London and Jersey.
Responsibilities Include: Undertake all aspects of SEM campaigns working to tight COS targets. Effectively manage & optimise current PPC campaigns, and implement new ones. Develop existing SEO strategy to increase rankings & conversions. Provide ROI reports on all SEM campaigns. Generate traffic and website analysis using WebTrends v8. Some involvement with affiliate, newsletter marketing and blogging
Skills, Knowledge and Experience Required: Proven track record (approx. 2+ years experience in SEM). Thorough understanding of website submission, link building, competitor analysis & all technical aspects of SEO. Thorough understanding of keyword generation & bidding techniques for Paid Search (AdWords qualification would be beneficial). Working knowledge of HTML, RSS, XML, ColdFusion and WebTrends v8. Appreciation of CRM software. Great attention to detail & excellent command of written English. Ability to apply creativity and understanding of commercial objectives.
Please send your CV and covering letter with salary expectations to vanessa@365tickets.com.
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