Re: FN-FORUM Price, Product, Place & Promotion.....

date posted 9th October 2000 09:54

Earlier Ruth typed the following.....

> Hate to be the one to say it, but as ever positive word of mouth beats
> *everything* else hands down.

'Word of mouth' is indeed an invaluable source of marketing and it comes as
no surprise that the majority of our work comes from client
recommendations.

The greatest disadvantage that I see with relying on 'word-of-mouth', is
the lack of control one has over its direction and scale..... a particular
problem when trying to advertise your services to a wider market.

Richard


Contact Information:
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Richard L Moore, Director
Orbinternet - New Media Design
Tel: 07776 135 635
Email: [EMAIL REMOVED]
Web: http://www.orbinternet.com

*Comp Pro Limited t/as Orbinternet

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----- Original Message -----
From: "Ruth Arnold" [EMAIL REMOVED]
To: [EMAIL REMOVED]
Sent: Sunday, October 08, 2000 11:09 AM
Subject: Re: FN-FORUM Price, Product, Place & Promotion.....


> Hate to be the one to say it, but as ever positive word of mouth beats
> *everything* else hands down.
>
> People want a reason to use your services over the next guy and a
personal
> recommendation from someone they trust goes a long way. In effect your
> customers are your best marketing tool so doing a good job and going the
> extra mile for a customer can reap many more benefits than might at first
be
> apparent.
>
> Getting your url onto the bottom of sites you've created also works very
> well. If a potential client is looking at a site you've created and wants
> something similar, they may well come to you.
>
> A good salesman can take you a long way, but in the end, delivering the
> goods and being seen to deliver the goods is your best marketing
strategy.
> In my experience playing it straight is the only way to go. Be honest,
> apologise when you screw up and be prepared to overdeliver when the
occasion
> requires it... Remember, the customer isn't the enemy, they are your
> greatest asset.
>
> ruth arnold
> spacehoppa.com
>
>
>
>
>
> ----- Original Message -----
> From: "Richard Moore" [EMAIL REMOVED]
> To: [EMAIL REMOVED]
> Sent: Saturday, October 07, 2000 7:01 PM
> Subject: FN-FORUM Price, Product, Place & Promotion.....
>
>
> > Hi All,
> >
> > A complex subject, but (hopefully) a relatively simple question.....
> >
> > * What method(s) of marketing have proven to be the most successful in
> > attracting new clients to your services?
> >
> > As a new media company we are particularly interested in the marketing
of
> > web sites, on-line databases and graphic design, although feedback from
> all
> > sectors will be greatly appreciated.
> >
> > Cheers
> >
> > Richard
>
>
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