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RE: FN-FORUM metatags for framed sites
date posted 1st December 2000 15:50
Yup have to agree again, but what TV radio etc do is to provide branding as
well as promotion for a specific widget service or widget product.
The branding helps no end in converting the traffic that the search engine
brings in due to increased confidence as more and more people become web
aware ( I wont use the word Internet as so many people think the Internet
starts and stops with http )and have les and less knowledge of security ,
and real risks etc. (Thinking of restaurants and waiters disappearing with
credit cards etc.)
If the client has the foresight and good commercial sense to employ someone
to look after their web promotions then these should be carried on in
conjunction with any "offline" methods so that both have the desired effect.
That effect being bringing in more of the £, shilling and pence.
The downside (as you rightly mentioned) to the TV radio etc media promotions
is the cost. The problem that to compete with a lot of the DotComs and
bricks and mortar businesses that are starting to cross over to the web is
the financial clout they have to put behind their web offerings. Just look
at Dixons for example in the run up to Christmas and their PC (pile of crap)
World Chain that sells overpriced equipment by the pallet load. Their web
site has been a success due in no small part to the TV and print exposure it
has paid for.
For Mr and Mrs SME owner the online rewards of promotion are more cost
effective if combined with decent "widgets" at a fair and competitive price.
Also the lower cost offline marketing and branding methods do no harm at
all. By this I mean making sure business cards, carrier bags, headed paper
anything that would normally carry the company name and logo also has
prominently the url of the web site. One of the best things that can be done
is plastering it in huge luminous writing over cars and vans. Not pretty to
look at for the MD and his wife's car, but it will definitely make sure that
the MD has the best chance of making the payments on that Jag.
Its all basic good common sense really and these methods along with the more
specialised web promotional aspects can only bring in more visitors to a web
site. If done correctly then visitors can be turned into purchasers which is
what we all want.
-----Original Message-----
From: [EMAIL REMOVED]
[EMAIL REMOVED] Behalf Of Mike Adams
Sent: 01 December 2000 15:03
To: [EMAIL REMOVED]
Subject: Re: FN-FORUM metatags for framed sites
I agree most / all sites do not look to the future at all, its a case of
"lets get it up there", then they wonder why they hav'nt made
millions.....nowadays all medium to large sites need proffesional SEO to
achieve the level of traffic to make the site pay.
Obviously the best is tv radio etc I dont think so, if a site
is optimised correctly it should bring VERY targeted traffic in........ not
volume, quality. If you also compare the cost per visitor from tv and radio
it stacks up in favour of the engines. IMO anyway
Mike
----- Original Message -----
From: "Jason Duke" [EMAIL REMOVED]
To: [EMAIL REMOVED]
Sent: Friday, December 01, 2000 2:45 PM
Subject: RE: FN-FORUM metatags for framed sites
> Couldn't have put it better myself Mike. But then again if a client pays
for
> a website and doesnt look longer term for the promotional aspects then
(ie -
> getting the developer to keep the IP's up to date) then its akin to
throwing
> money down the drain.
>
> Reminds that baseball film saying (can't remember name) "If you build it
> they will come" which unfortunately doesnt apply to web sites nowadays and
> promotion of various sorts is needed.
>
> Obviously the best is tv radio etc, but search engines can and do still
> provide a very large proportion of decent visitors if promoted properly
with
> correct and relevant phrases.
>
> --
> Jason Duke |Tel: +44 7050 802831
> Founder |
> One Eye | Fax: +44 7050 802832
> [EMAIL REMOVED]
> Looking Forward
> With Dedicated Vision
>
>
> -----Original Message-----
> From: [EMAIL REMOVED]
> [EMAIL REMOVED] Behalf Of Mike Adams
> Sent: 01 December 2000 14:11
> To: [EMAIL REMOVED]
> Subject: Re: FN-FORUM metatags for framed sites
>
>
>
> Great offer of a free script.......but, and a BIG BUT, unless you keep on
> top of these IP addresses..... you can kiss you site
> goodbye......banned....end of story. This sort of cloaking / IP delivery
is
> great but only for serious SEO
>
>
> Mike
>
>
> ----- Original Message -----
> From: "kate goss" [EMAIL REMOVED]
> To: [EMAIL REMOVED]
> Sent: Friday, December 01, 2000 11:50 AM
> Subject: FN-FORUM metatags for framed sites
>
>
> > hi everyone. I have recently been asked to improve search engine
rankings
> > for a site involving frames. How do you go about metatagginf framed
sites
> > effectively?
> >
>
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