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Re[2]: FN-FORUM writing for web
date posted 15th January 2001 18:52
Hello,
I have lurked for a while, and have enjoyed some of hte discussions.
But would like to join in... this time atleast. Usualy im content
with just reading:)
Have you ever played pictionary? There is one in there "cyberspace".
It is not easy to draw cyberspace. and everyones mind associates
differant imagery with differant words or concepts. depnds where they
are from and what tey know or think they know etc...
so, using a picture instead of words, usualy does work, but it isnt
100% and some where someone is going to takes its meaning to be
something other than what you intended.
a picture can be misleading, as it might be interpreted differantly
to its meaning.
i call a cup a mug. to me they are the same thing. if someone drew a
mug, id call it a mug. if someone drew a cup, id call it a mug. a cup
and mug are not the same thing. if you drew a sourcer with it, then
it would be a cup and a sourcer. but it wouldnt be a cup. it would be
two things and not one....hmmmm.... bad example maybe.
hope i havnt made a fool of myself....
take care,
Rob.
Monday, January 15, 2001, 5:18:21 PM, you wrote:
MSH> I said:
>>Text is "very dated" i'm afraid, a picture tells a thousand words.
>>
>>sorry, pet subject of mine.
MSH> Chas said:
>>>Yes, but you still need more than 200 words to get your point across.
MSH> ok three things to add to the debate...
MSH> 1) Bullet points are eighties. They are only useful as an aid to the person
MSH> who wrote them, not as a method of transmitting a concept. They are lazy.
MSH> Use a picture.
MSH> 2) If you still need more than 200 words to get your point across then you
MSH> have a very hard century ahead of you. Nowadays you get about 5 frames of TV
MSH> to impress people before they flip to another cable channel full of adverts.
MSH> Let alone 200 words.
MSH> 3) Kids now watch TV and surf at the same time. So you are soon going to
MSH> have less than a whole brain to aim at.
MSH> 4) Ok there's four... I love words, but when a client wants the 20
MSH> "characteristics" of his brand put into a one coulour logo, I still have to
MSH> try. I can't say "how about you make your logo a paragraph of text because
MSH> really you need 200 words to get a point across...
MSH> 5) And five, do you discount every poem you've ever read with less than 200
MSH> words in it?
MSH> :) don't worry i'm just being playful! It's just that i used to like
MSH> copywriting till i realised that nobody's got time to read any more...
MSH> For instance, I wonder how many people read to the bottom of this before
MSH> they deleted it? I should have just drawn a picture.
MSH> The written world has 5 years before it becomes a strange curiosity /
MSH> leisure activity.
MSH> ----- Original Message -----
MSH> From: "Chas Walton" [EMAIL REMOVED]
MSH> To: "Freelancers.Net" [EMAIL REMOVED]
MSH> Sent: Monday, January 15, 2001 1:44 PM
MSH> Subject: Re: FN-FORUM writing for web
>> mulquem asked:
>>
>> > I am setting myself up as a copy writer for websites. Help...
>> > Emma
>> > Advice on the best packages and best designers to go to would be
>> just fantastic. Currently do all my writing in Word, think this is
>> very dated!
>> >
>>
>> It won't go down well on this forum, but your job as a copywriter is
>> to please the client, not the designer. If the client is happy to
>> approve plain text copy, fine. I suspect they'll want to see more than
>> that. I think they'll like your text better if it looks like the
>> finished item.
>>
>> If you're writing with bullet points, subheads, indents etc, you have
>> to communicate them. You can do it with comments in brackets: [bullet
>> points follow] [heading] [subheading] [paragraph indented] -- or you
>> can format the text to reflect the message you're trying to get
>> across.
>>
>> And what package are clients most familiar and most comfortable with?
>> Word of course.
>>
>> Chas Walton
>> [EMAIL REMOVED]
>> www.textwizard.com
>>
>>
>>
>>
>>
>>
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