RE: FN-FORUM Please Check...

date posted 31st January 2002 21:37

Hi Elizabeth,

Thanks for your rants (seriously).

Yes, the site is aimed at potential clients and they are MEs (mainly).

What I wanted to do was to put up a nice, fast and relatively simply
site to go with my CI re-design.

Speaking from my experience, most clients don't want us to have
something funky and entertaining. They want to see why they should do
business with us, don't like to figure out how the latest navigation
gimmick works or look at fancy images.

Also understatement and a clean, open CI doesn't interfere
with customers own branding.

There is also the fact that taste differs and being trendy is often
associated with short shelf life. I think customers prefer reliability.

Anyways, they are just my thoughts on that. What do you think?

PS I am really stuck writing up some text to go with the services.
If anyone feels they can help - please whistle :) Thanks

Axel

> My issue with this is that while it might be retro and brave...who
> makes those comments?
>
> Other designers. Yep, they know it's cool, they know it's retro. Why?
> Because they're in the industry.
>
> Who is the site aimed at? Potential clients.
>
> Potential clients don't look at a design like this and say 'wow I want
> MY company site to look like that, how retro and cool'. They say 'this
> site looks like something from years ago'! Which it does, but I don't
> think that appeals to your average Mr CEO of Blah Enterprises.
>
> Will a potential client think 'retro'? Or 'old fashioned'?
>
> Not having a go at you here Axel, just raising the point.
>
> Though in a list full of cool and funky designers (*grin* you know who
> you are), questioning the funky designer status quo might be dangerous
> to my health, I just had to have my 2p on this one.
>
> Cheers
> Elizabeth