Re: FN-FORUM Site Review

date posted 8th January 2003 20:48

Something I read in a marketing magazine (I think), 'Sell the sizzle, not
the steak'. Now it went on to explain that this meant that it is better to
sell the benefits of a service rather than just the service. When I say
sell, I mean attempt to sell. IMO the saying is bollocks anyway, you don't
want the sizzle, you want the taste and the texture.

Why I'm saying this is that the reason I asked the 'what is a shell account'
question, it was more, 'what can a shell account do for me?' What are the
benefits?

One of the most annoying things that women are renowned for saying (sorry
for that broad sweep, but I've never thought it myself - honest!), is 'If
you don't know, I'm not telling you'. I always thought that to mean, 'I
don't know'. Maybe it's better to explain what you are selling if only to
show that you know what you're talking about.

Dave

I don't want a sizzle - I want a sodding steak!


----- Original Message -----
From: "Ashar" [EMAIL REMOVED]
To: [EMAIL REMOVED]
Sent: Wednesday, January 08, 2003 9:13 AM
Subject: RE: FN-FORUM Site Review


> a shell account is the sort of thing that is only bought by people who
know
> what it is :-))
> so its probably a waste of time explaining what it is.
>
> Ashar
>
> At 08:40 AM 01/08/03 +0000, you wrote:
> >Rus,
> >
> >My first reaction was the same as Dave McKewan's: "What is a Shell
> >Account?".
> >
> >If you are expecting all your site visitors to know this, then that
> >is fine. Otherwise, I would start by making clear from the start
> >what it is that you are selling, and, equally importantly, spell out
> >how it will benefit the reader.
> >
> >For example, a few people will have visited your site because of
> >your posting. With the right initial message, targeted at people
> >with no knowledge of the subject, you could have gained a customer
> >or two.
> >
> >Hope this helps,
> >
> >Dave J.
> >
> >
> > >Hi All,
> > > After my last "attempt" at selling myself I've gone away and
> > > had another shot. Firstly got a semi-decent name of 65535.net.
> > > I've setup a site at www.65535.net. Can I have some input
> > > into what people think (as for the business idea well I think
> > > it will work and market reasearch seems to suggest that as
> > > well). So comments please....
> > > Rus
> >
> >
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