Re: FN-FORUM: Google AdWords

date posted 13th August 2003 21:27

Jamie Wilson wrote:

>
>
> On Monday, August 11, 2003, at 07:21 PM, render.web wrote:
>
>> I have a client who uses the service and asked for a referrer log
>> report so that they can confirm the number of
>> paid clickthroughs that GAW service is charging for. Evidently the
>> numbers quoted in the GAW invoice were
>> somthing like twice the total number of hits seen (in a dynapage
>> driven web site - so no page caching etc).
>
>
> Based only on refer[r]ers? Counting referrer entries isn't terribly
> reliable.
>
> Way better to have a custom URL to track the impressions...
>
> http://www.mysite.com/products/myproduct.html?gaw1
>
> (where "gaw1" is meaningful to you),

a given - using both PATH_INFO and query_string :-)

What I meant was that the web site was only accessed say 100 times in
one day (in total) and GAW
were trying to charge for 300+ hits. As those hits were mostly clients
using the web interface I could
understand 10 hits but not 300+. Some of the discrepancy could be caused
by hard wired caches
but these are few and far between.

RW