Re: FN-FORUM: Problems with own site...

date posted 1st April 2004 17:01

Andrew

I found your site less illuminating about your service than I would have
expected. It was almost as though you didn't know what visitors to the site
would want to be told. Surely, your website should say the same sort of
things that you would say to a client at a face-to-face meeting, only more
graphically: what you can offer, what your resources are, what type of work
you can undertake, how you charge, what size of projects you can handle,
what experience (collectively and individually) your team has, what work you
have done for others and over what timescale, what jobs you are particularly
proud of, etc. Information about many of these were covered, but I felt that
you could have developed them more and "sold yourself" harder. After all,
WHY should a prospective client select you, rather than some other company?
What is that special something that you can offer which clinches the deal?

A few specific points:

1) On the Virus protection page you refer to Sohos, "Simplis-it recommend
Sohos products when it...", not "Sophos".

2) Further down that page I noticed that the blue text you use is very close
in appearance to the black used for "latest virus information" and "contact
us", and it was only when my cursor strayed over these that I realised that
they were links. I suggest that the two colours be distinguished much more
clearly (blue and red?).

3) I felt that the difference between the Home page and the "What we do"
page was unclear, and that you had not thought through how these should be
used. Would the Home page not serve best as a summary page, introducing
yourself, leaving the "What we do" page to cover what you do, how you do it,
etc?

4) Though I liked the pictures, their sizes gave the impression that they
were there simply to fill white space! This impression was not helped by the
fact that when I held my cursor over the pocket watch picture, the caption
"Filler image" appeared!!

5) On the "Who we know" page, you say "We have developed strategic
partnerships with several organisations, who can provide a service
comparable with that of simplis-IT." But if they can provide "a service
comparable with that of simplis-IT", why would anyone use you in preference
to them? Do you, perhaps, mean "We have developed strategic partnerships
with several organisations, who can provide a quality of service comparable
with that of simplis-IT."? Also is it Simplis-IT" or "simplis-IT" (see above
extract).

6) On the clients page "simplis-IT" appears three times, but "Simplis---IT"
appears on the rest of that page.

HTH

John

----- Original Message -----
From: "Andrew Poodle" [EMAIL REMOVED]
To: [EMAIL REMOVED]
Sent: Thursday, April 01, 2004 3:33 PM
Subject: FN-FORUM: Problems with own site...


>
> Anyone else got this problem?
>
> I know what I do, and I can do it pretty well, but what on earth do I
> put on my own site in terms of content?
>
> it's pretty sparse, and I'd like to put more info, and make it more
> attractive an offering, but I'm no copyrighter..
>
> Anyone got any tips about editorial and content?
>
> cheers
> (the site i'm referring to is http://www.simplis-it.com )
> a
>
> --
> Andrew Poodle
> w: www.simplis-it.com
> t: 01355 261 141
> m: 07980 346 488
>
>
>
> --
> ** Get all the Freelance Work you Can Handle *
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>