Re: FN-FORUM: Selling online

date posted 8th August 2004 21:57

On 8 Aug 2004, at 22:35, John Murphy wrote:

> 1 - For those of you who sell a product online what form of advertising
> have you found that works best for you? Search listings, mags, word or
> mouth etc.

always follow up an e-commerce site launch with a real-world marketing
campaign -

i.e. flyers, mailshot, brochures, with web address plastered all over
stationery etc. etc.

whatever works best for your clients business.

one of my clients had their web address sign written across the side of
their company vehicles in huge contrasting letters.

you may think they look like pillocks when driving around - but they
have had *loads* of enquiries from the website due to it...


> 2 - Is it best to process payment in house or for the first few months
> go through paypal or similar?

personally, i think paypal look a bit cheap.. worldpay are good but
ask a big %


> 3 - Also for the ones of you have set up ecommerce or process in house
> which is the best method or system for doing this? I bank with
> Barclays.

i've heard Barclays do some good deals for online payment processing.
much better than worldpay - (about 2% cheaper i think) go ask 'em!

luke

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