Re: FN-FORUM: Email marketing - Is this legal?

date posted 16th August 2004 10:25

On Mon, 16 Aug 2004, Kalagoo.Com wrote:

>
> Hi,
>
> I have a purchased DTi CD containing about 70'000 company details which I am
> going to import into my own database. Amongst this data, I have about 15-20k
> email addresses. I want to email a simple message to those addresses telling
> them about a newsletter and inviting them to join up by clicking a link in
> the email - Effectively 'soliciting' to signup. The newsletter is on-topic
> for the list. My question is basically, is it legal to do this in the UK -
> Obviously if the link in the email is not clicked, there will be no further
> emails.
>

If these are business legally I think you are ok BUT morally people will
put you in the wrong and don't be surprised if you get a lot of complaints
to your ISP

Rus
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