Re: FN-FORUM: Email marketing - Is this legal?

date posted 16th August 2004 11:54

The database is specifically for postal mailouts - admittedly this is
different to email - just happens that many of the contacts have email
addresses listed. Decided not to use them now even though legally it would
be ok to make a solicitation, the risks of damaging company image are too
high. Will probably do a postal mail out instead.

P.

> > companies so the recipients have previsouly agreed to have there details
> > published in this way and will expect to recieve 'on topic' (postal)
mail.
>
> Are you sure? I've had people trying to insist that myco had signed up to
> some opt-in list they had found on a CD. Signing up to postal mail is not
> the same as email.