FN-FORUM: Provocative content theory?

date posted 7th January 2005 14:52

From one of Tony's link dumps that I have been working through:

http://www.searchengineworld.com/misc/guide.htm

"Beware of Flyer and Brochure Syndrome:
If you have an ecom site or online version of bricks and mortar, be
careful not to turn your site into a brochure. These don't work at
all. Think about what people want. They aren't coming to your site to
view "your content", they are coming to your site looking for "their
content". Talk as little about your products and yourself as possible
in articles (raise eyebrows...yes, I know)."

I kind of see his point, but what does the panel think - especially
the copy writers out there?

Paul.