Re: FN-FORUM: HTML Emails (Like Amazon, for example)

date posted 29th June 2007 14:06

Tony Crockford wrote:
>
> [EMAIL REMOVED] wrote:
>> Hi all,
>>
>> A customer of mine has asked me to quote for an HTML email she'd like to
>> send to her customer base. She wants something where she can add
>> images and
>> other HTML-based elements from her website, kind of like the emails
>> you get
>> from Amazon.
>
> explain to her that it's a very bad idea.
>
> html emails are notoriously difficult to create in a reliable reception
> way - e.g. most of the time your email will be unreadable when it gets
> to the user.
>
> html emails are nearly always stripped of images, links and mangled by
> most antivirus systems.
>
> and a lot of people have html viewing turned off.
>
> if you must do it use a third party system like campaign monitor. (they
> also have a good how to tips section)
>
> far far better to send an email with a link to a website page that
> counts how many people visit it - at least then she'll know how many
> people read and acted upon the email...
>
> and make sure that her client base have all opted in to get mails from
> her or she could get blacklisted for spamming.

I agree 100% with what Tony said!

And if your client still insists on doing it then please follow at least
some of the tips I wrote at http://blog.dave.org.uk/archives/000873.html

Dave...